These case analyses were completed for PR courses at Auburn University while studying to obtain my Bachelor of Arts in Public Relations.
IAC's PR Nightmare
Justine Sacco, former head of corporate communications at IAC, landed herself in trouble before she even stepped off the plane. Her blatantly offensive tweet caused a firestorm on Twitter, with users causing #HasJustineLandedYet to trend worldwide. You can view the tweet here.
The Penn State Scandal: The Cover Up & The Fall Out
Former Penn State assistant football coach Jerry Sandusky charged with multiple crimes against minors. Since this assignment was completed through group effort, I included only the materials that I completed.
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Image courtesy of PSU.