These case analyses were completed for PR courses at Auburn University while studying to obtain my Bachelor of Arts in Public Relations.
#HasJustineLandedYet
IAC's PR Nightmare
Justine Sacco, former head of corporate communications at IAC, landed herself in trouble before she even stepped off the plane. Her blatantly offensive tweet caused a firestorm on Twitter, with users causing #HasJustineLandedYet to trend worldwide. You can view the tweet here.
The Penn State Scandal: The Cover Up & The Fall Out
Former Penn State assistant football coach Jerry Sandusky charged with multiple crimes against minors. Since this assignment was completed through group effort, I included only the materials that I completed.
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Image courtesy of PSU.