Case Analyses

These case analyses were completed for PR courses at Auburn University while studying to obtain my Bachelor of Arts in Public Relations.

#HasJustineLandedYet
IAC's PR Nightmare

Justine Sacco, former head of corporate communications at IAC, landed herself in trouble before she even stepped off the plane. Her blatantly offensive tweet caused a firestorm on Twitter, with users causing #HasJustineLandedYet to trend worldwide. You can view the tweet here.

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Image courtesy of IAC.

What Does Tomorrow Hold For TomorrowWorld?

What does tomorrow hold for TomorrowWorld? When a TomorrowWorld festival is ruined by bad weather and poor planning, a PR crisis ensues.

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Image courtesy of youredm.

The Penn State Scandal: The Cover Up & The Fall Out

Former Penn State assistant football coach Jerry Sandusky charged with multiple crimes against minors. Since this assignment was completed through group effort, I included only the materials that I completed.

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Image courtesy of PSU.

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